Build update · the agency team

This is an agency made of agents.

Instead of one AI doing everything, the agency has clear roles. Each agent owns one part of the work and hands a useful output to the next one.

01

Manager

The manager receives the brand brief, decides the goal of the work, delegates tasks, and makes sure every agent stays on-brand.

02

Sourcer

The sourcer finds useful raw material: trends, conversations, competitor examples, audience questions, and links worth turning into content.

03

Strategist

The strategist turns research into a point of view. It picks the best content angle, the audience takeaway, and whether it should become a Reel, carousel, or post.

04

Scripter

The scripter writes the hook, the sequence, the talking points, the caption, and the call to action. It makes the idea easy to say and easy to understand.

05

Creative Producer

The creative producer turns the script into a visual brief and draft asset: shot ideas, style, frames, carousel slides, or an AI-generated visual.

06

Publisher

The publisher prepares the final post, checks the copy and links, and queues it only after a human gives approval.

07

Analyst

The analyst reads what happened after publishing: reach, saves, comments, and signals that help the manager make the next cycle better.

The handoff is the product.

Brief → research → strategy → script → creative → approval → publish → learn. The aim is not to remove the human. It is to make the human faster and give every post a better reason to exist.